Bobby Jones once lamented that, “Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots - but you have to play the ball where it lies.”
Our economy has experienced its fair share of shanks in the last few years. But quitters didn’t build America, just as Golf Illustrated hasn’t served as the world’s longest published golf periodical dating back to 1914 only to pack up the clubs when a few rain clouds start rolling in and par seems to be out of reach.
Which is why this past summer we took a hard look at their scorecard and when presented with the opportunity to acquire this 98-year-old iconic publication, Fore Today Publications, LLC aggressively rose to the challenge of bringing Golf Illustrated back to national prominence. We acknowledge that our near future includes more than a few swings from the rough just to grind out bogey.
I’m the first to admit that Golf Illustrated hasn’t presented itself as a flagship publication in recent years. But I believe that with the dynamic team we have assembled since the acquisition, including the “Milestone Man” Ron Streck, Golf Illustrated is poised for a 2012 relaunch that will dominate many of the discussions at 19th holes worldwide.
With economic trends ever changing, many companies are forced to rethink spending, and Golf Illustrated realizes it’s more important than ever to make the most of your advertising dollars. Our team stands committed to serve and put your goals first. To assist in ensuring we meet your targeted end-to-end solutions, we will be utilizing and offering flexibility with not only the print and online editions of Golf Illustrated but also digital video and mobile device applications.
Our circulation will originate from newsstand and bookstore distribution, specialty retail sales, and subscriptions. Our staff’s combined years of expertise in publishing numerous consumer titles, coupled with our targeted niche and innovative approach, will ensure consumer support, focused product visibility, and optimum return on investment of advertising dollars.
Golf Illustrated will implement highly-targeted, cooperative promotional ventures with major industry leaders worldwide. Our significant marketing programs will embrace the realm of extensive direct mail campaigns, retail point-of-purchase displays, and aggressive subscription promotions at both the consumer and retail level. These additional service lines will only complement the rich tradition of Golf Illustrated.
Like Ben Hogan, we believe that, “The most important shot is the next one.” We’re prepared to take that shot.
See you at the tee box, and we ask you to join us for the next round.
Publisher and CEO
Robert E. Rinner, Jr.